Certification Program
Digital Marketing & E-Commerce
Unlock Your Potential in Digital Marketing and E-Commerce

Want to grow your career or business online? This program from Google makes digital marketing and e-commerce easier to understand and apply. You’ll learn the essentials—SEO, email marketing, analytics, and online store management—and practice using powerful tools like Google Ads, Google Analytics, and Shopify. By the end, you’ll know how to reach more customers, improve performance, and boost sales.

Who This Program is Perfect for

Perfect for aspiring digital marketers, e-commerce managers, entrepreneurs, and business professionals. Whether in retail, tech, or services, this certification helps you stay competitive in the digital marketing industry.

Earn a Certificate That Employers Notice

Finish the program and earn a professional certificate from Google, recognized around the world in digital marketing and e-commerce. Add it to your LinkedIn, CV, or online job profile to highlight your skills and stand out to employers.

Flexible Payment Options

You can choose the access option that works for you: All-in Access or Pay As You Grow Access. Switch between tabs to compare and pick what fits your budget and schedule.



What You’ll Learn:

  • Foundations of Digital Marketing and E-commerce
  • Attract and Engage Customers with Digital Marketing
  • From Likes to Leads: Interact with Customers Online
  • Think Outside the Inbox: Email Marketing
  • Assess for Success: Marketing Analytics and Measurement
  • Make the Sale: Build, Launch, and Manage E-commerce Stores
  • Satisfaction Guaranteed: Develop Customer Loyalty Online
  • Accelerate Your Job Search with AI


What do I need to get started?

  • A computer or laptop
  • A stable internet connection
  • Familiarity with basic digital tools like Google Workspace or Microsoft Office
  • Experience with cloud-based advertising platforms like Meta for Business or Google AdSense is beneficial but not required
  • Experience with software as a service, digital tools like Google Analytics, and other cloud services would be helpful but is not required

You’ll also get access to free tools such as Google Ads and Google Analytics during the program to help you get hands-on experience.